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Revenue Retention Advisory for SaaS B2B Software Companies

Keep the revenue you've won — and grow it.

Every renewal you lose and every expansion you miss is revenue you already spent to acquire. Routeability rebuilds the post-sale motion that protects gross revenue retention and compounds net revenue retention — turning your installed base into the most capital-efficient growth engine you have.

It starts with a board-ready diagnostic that quantifies the revenue at risk — and the durable-growth upside — in weeks, not quarters.

SaaS valuations are built on net revenue retention — and NRR is won or lost after the sale, not at it. Routeability fixes that stretch of the lifecycle for software companies — turning closed deals into durable usage that protects GRR and compounds NRR.

Read the CFO's case for post-sale revenue

The problem

Most software doesn't fail at the sale. It fails during deployment and more-so in the adoption phase.

Great products stall when they're rolled out without a clear journey, a shared language, or a plan for adoption. Usage stays shallow, value goes unproven, and renewals turn into rescue missions.

We fix the post-sale motion — so the technology your customers bought actually gets used, valued, and renewed.

How we work

Assess. Design. Deploy.

01

Assess

Every engagement starts with a full post-sale assessment — interviews across CS, onboarding, product, and support, plus a review of usage and renewal data — to pinpoint where adoption is leaking and what it's costing you.

02

Design

We build the journey maps, common taxonomy, playbooks, and health models your business will actually run on.

03

Deploy

We embed with your team and measure everything against GRR, NRR, and time-to-value.

It starts with a post-sale assessment — the productized first step, credited toward a full engagement.

Why it matters

Adoption is a retention strategy

When customers adopt the technology, the numbers your board cares about move in the right direction.

GRR

Gross Revenue Retention

Customers who actually adopt the software don't churn. Proper deployment protects the revenue you've already won.

NRR

Net Revenue Retention

Adoption creates the trust and value that makes expansion a conversation, not a cold pitch.

Time-to-value

Faster realization

A mapped journey and shared taxonomy compress the path from go-live to measurable customer outcomes.

About Routeability

A consulting firm built around the post-sale motion

Routeability is a Customer Success Consulting firm focused on what happens after the deal closes. We partner with software companies to deploy their solutions properly at their customers.

Because a signature is a starting line, not a finish line.

Our work centers on the fundamentals that compound: a clear customer journey definition, utilizing common taxonomy your whole organization shares, and an adoption strategy that turns usage into renewals and expansion.

Leadership

Stuart Saward

Stuart Saward, Founder & Principal Consultant of Routeability

Stuart Saward

Founder & Principal Consultant

~35 yrs
Enterprise SaaS leadership
+27 pts
Renewal-rate lift in year one at IBM Turbonomic
+30 pts
NRR lift in three quarters at Precog Data

Stuart is an Enterprise SaaS executive with nearly 35 years of experience spanning network engineering, pre-sales, post-sales and revenue retention leadership.

At IBM, he governed Digital Customer Success transformation across 34 software companies with over 30,000+ customers, driving scalable retention through tiered coverage models and ARR analytics. As Director of CS & PS at IBM Turbonomic, he built and scaled a Customer Success Organization from the ground up, lifting software renewal rates by 27 percentage points in his first year.

Most recently at Precog Data, he rebuilt the entire post-sale lifecycle and drove NRR up by 30 percentage points within just three quarters.

Stuart brings a rare combination of deep technical fluency and strategic leadership, with a proven track record of delivering measurable retention results in complex, multi-product SaaS environments.

Start with an assessment

Where does your post-sale motion stand?

Take the free 2-minute scorecard for an instant read across the four levers — or book the full diagnostic assessment.

Let's make your customers' adoption inevitable

Book a meeting with Stuart or drop us an email. Tell us about your product and your customers, and we'll show you where adoption is leaking — and what it's worth to fix.