The revenue you've won leaks after the sale.
The installed base is the cheapest growth you have — and most of it is won or lost after the sale, in a stretch of the lifecycle finance and revenue leaders rarely instrument. Routeability quantifies the gross and net revenue retention at risk, then hands you the plan to protect it — in the terms your board already tracks.
The route a customer takes, from first contact to renewal, has to preserve the outcome they bought. It breaks first at the handoff, and every stage after inherits the loss.
The diagnostic runs on evidence. The platform gathers it across the whole lifecycle, from the first conversation to the renewal.
Pre-sale and post-sale, every stage is instrumented, so the outcome sold is captured, proven and protected, not re-discovered at renewal.
Prospects & pipeline
Capture inbound and outbound in one pipeline, qualified and forecast, so you see the number before it closes.
Proposals
Build, send and track proposals to close, with the outcome you sold written down.
Close & handoff
Book the deal and carry the outcome sold into delivery, instead of dropping it at the sales-to-CS handoff.
Onboarding & journey
Run onboarding as an outcome, with a mapped journey: stages, gates and owners.
Adoption & health
An explainable, eight-signal health read on every account, each signal backed by the record.
Proven value
A revenue-truth ledger that reconciles, so GRR and NRR are provable in board terms.
Renewal
Weighted ARR-at-risk surfaced early, with the plays to protect it, drafted by a human-approved agent.
Expansion
Turn proven adoption into expansion, tracked to the number, not a feeling.
This is a revenue problem, not a CS one.
The cheapest growth on the P&L.
Retention and expansion carry almost no re-acquisition cost — and NRR sets the multiple your revenue is valued at. See the dollars at risk before you spend to protect them.
GRR · NRR · CAC payback
Next quarter's number is in the base you already own.
Expansion and retention compound the quota without paying to acquire the same revenue twice. Stop leaking the revenue sales already closed.
Net revenue retention · expansion
Turn retention into a revenue function.
You own GRR and every renewal. This makes the state of each account provable and the plays to protect it tracked — a customer org that defends the number, with the evidence to show it.
GRR · logo & net retention
Durable growth the board pays a premium for.
NRR above 100% compounds without new logos — the growth story that moves enterprise value, not just this quarter's bookings.
Valuation multiple · durable growth
Quantify the exposure
A paid Revenue Diagnostic quantifies where the outcome sold leaks across the lifecycle — in your own numbers, in weeks. A board-ready read of the revenue at risk, before any commitment.
annual revenue exposed after the sale — 47% of the book
Proof, not assertion
The diagnostic produces defensible evidence: an explainable health read on every account and a revenue-truth ledger that reconciles. The state of the book, provable in a board meeting — derived, never guessed.
confidence · low
trend · flat
| Opening ARR | $3.80M |
| New | +$620K |
| Expansion | +$410K |
| Contraction | −$180K |
| Churn | −$350K |
| Closing ARR | $4.30M |
What to do next
Then a plan you can run: the specific plays, who owns each, and what to prove next. A human-approved agent drafts them from the evidence — a person approves every one. From evidence to action, tracked.
Renewal play · Adoption
AGENTCritical account — 0 of 3 seats in use and single-threaded, 362 days to renewal. Value isn't being realised yet.
- Book a 30-minute activation with the champion.
- Map a second stakeholder — the economic buyer.
- Agree 2–3 success objectives to drive first value.
The diagnostic names the leak. The platform runs the whole journey that prevents it.
One system from first conversation to renewal: pipeline and proposals, onboarding and adoption, renewals and expansion, with a human-approved agent that drafts the next move.