Routeability vs Creatio
Routeability gives you Customer Success ready to run on day one, not a platform to configure. Renewals by contract, an ARR ledger and Customer Success agents come in the plan, at a price you can see today.
Checked 5 November 2026 · Sources
Why teams choose Routeability
Every capability tied to the business outcome it delivers.
Customers renew for results, not features. When you can show which capabilities delivered which outcome, and what it was worth, the renewal is a value conversation, not a price one.
Each customer's business objectives carry a baseline, a target and a dollar value, linked to the product capabilities that deliver them. Telemetry from your product marks those capabilities adopted, or gone stale, automatically. Health, the adoption versus value gap and EBR prep packets all read from the same links.
Nothing gets lost between the sale and the renewal.
Every handoff between a CRM and a Customer Success tool can drop context, and dropped context is where renewals slip.
The prospect your AE qualifies is the customer your CSM renews. Accepting the proposal books the ARR and opens the subscription on the same record.
ARR your board can trust.
When ACV can be hand-edited, the numbers drift and GRR and NRR turn into arguments.
Every ARR change is a ledger movement. Nobody can hand-edit ACV, renewals are tracked per contract, and GRR and NRR come from one ledger.
AI that does the work. People who make the call.
Agents that act unchecked are a risk, and agents that just summarise save no time.
Renewal, expansion and EBR prep agents draft into one queue ranked by revenue at stake. A person approves, money and contracts are never autonomous, and every step is audited.
A price you can see today.
You can budget before a sales call, and on Scale adding a colleague never adds a seat bill.
Priced per workspace: Growth is $1,200 a month for up to 10 users, and Scale is $3,600 a month with unlimited users and AI agents included.
Routeability and Creatio, side by side
| Topic | Routeability | Creatio |
|---|---|---|
| One system, or CRM plus CS tool | RouteabilityOne app. Pipeline, proposals, conversion and Customer Success run on one record, from prospect to renewal. | CreatioOne platform. Sales, Marketing and Service CRM run on a no-code workflow platform. Its Sales and Service pages name no Customer Success product, so you configure that process on the platform. |
| AI agents and who approves | RouteabilityRenewal-risk, expansion and EBR prep agents draft work into Triage, and a person approves it. Each action has a platform ceiling, raising a level needs MFA, and every step is audited. Agents come with Scale and Enterprise. | Creatio11 named agents on Sales and 5 on Service, plus AI Studio and AI Twin for building your own agents. AI Studio includes observability and governance tools. |
| Published price | RouteabilityYes. Growth is $1,200 a month for up to 10 users, and Scale is $3,600 a month with unlimited users. Prices are lower on 6- and 12-month terms, and Enterprise is on request. | CreatioIts plan page shows no per-user prices. AI packages are listed at $5,000 to $150,000 a year. The Governance Application is $50 per user per month. |
| Pricing model | RouteabilityPer workspace, not per seat. A monthly AI budget is part of Scale and Enterprise, and there are no AI credits. Agents cover up to 100 accounts on Scale. | CreatioGrowth and Enterprise start at 5 users. Unlimited is priced by the scale of the organization. AI is metered in credits: 200 per user on Growth, 400 per user on Enterprise and 10K per organization on Unlimited. Paid AI packages add more. |
| Renewals by contract and ARR ledger | RouteabilityRenewals are tracked per contract, and fixed-term and monthly (evergreen) subscriptions sit in one book. Every ARR change is a ledger movement, and GRR and NRR are due-basis. | CreatioIts Sales and Service pages do not mention renewals, ARR, GRR or NRR. |
| Enterprise controls (SSO, MFA, roles, isolation) | RouteabilitySAML SSO on every paid plan. MFA required for password sign-ins once a trial converts (SSO sign-ins rely on your identity provider's MFA). Standard, Financial and Administrator roles are enforced in the database. Tenant isolation uses Postgres row-level security. Field-level audit log. | CreatioSAML 2.0 SSO on Enterprise and Unlimited. Access rights can be set by role and by user. Each customer has a separate database. Cloud deployment, or on-premise on Enterprise and Unlimited. |
| Certifications they state | RouteabilityBuilt to SOC 2 and ISO 27001 controls. | CreatioIts security page cites ISO/IEC 27001 certification and data centers that comply with SOC 1, SOC 2, HIPAA and GDPR. Its community site reported a completed SOC 2 Type II audit in February 2024. |
| Services | RouteabilityIn-house Customer Success experts who start from a Revenue Diagnostic of your lifecycle, which also runs in the app. | CreatioImplementation through partner companies. Training and Business or Premium support are paid extras on Growth and Enterprise. Premium support is included on Unlimited. |
What changes when you choose Routeability over Creatio
Customer Success that runs on day one.
Why it matters: Every month spent designing and configuring a Customer Success process is a month your renewals run without one.
Account health, NPS, EBRs, renewals and expansion sit on the same record the deal was won on. Creatio's Sales and Service pages do not name a Customer Success product, so on Creatio you configure that process yourself.
Revenue numbers nobody can quietly edit.
Why it matters: When ACV can be changed by hand, the numbers drift and GRR and NRR turn into arguments in front of the board.
Every ARR change is a ledger movement, so nobody can hand-edit ACV, and GRR and NRR come from that one ledger. Creatio's Sales and Service pages do not mention ARR, GRR or NRR.
Every contract renews on its own date.
Why it matters: Customers with several contracts renew at different times, and one renewal date per customer hides the money that is actually due.
One customer can hold many contracts, each with its own renewal date, proposal and reminders. Fixed-term and monthly (evergreen) subscriptions sit in one book.
Agents that draft the work and wait for you.
Why it matters: Agents that act unchecked put customer relationships and revenue at risk, and agents that never act save no time.
Renewal-risk, expansion and EBR prep agents draft into one Triage queue ranked by revenue at stake, and a person approves. Each action has a platform ceiling, raising a level needs MFA, and every step is audited. Creatio instead gives you a platform for building agents for any process.
AI cost is in the plan. No credits to count.
Why it matters: Metered AI turns every useful automation into a budget question.
Agents come with Scale, Enterprise and every trial, with a monthly AI budget and no credits or per-seat AI fees. On Scale, agents cover up to 100 accounts. Creatio meters AI in credits and sells AI packages from $5,000 a year.
Published prices, per workspace.
Why it matters: You can budget before a sales call, and on Scale adding a colleague never adds a seat bill.
Growth is $1,200 a month for up to 10 users, and Scale is $3,600 a month with unlimited users. You can start a trial yourself today. Creatio's plans start at 5 users and its plan page shows no per-user prices.
Expert help that starts from your own numbers.
Why it matters: Advice that starts from your own lifecycle data goes straight to the renewals and expansions where revenue is slipping.
Routeability's in-house services start from a Revenue Diagnostic of your lifecycle, and the same diagnostic runs in the app. Creatio implements through partner companies.
What Creatio is
Creatio describes itself as an AI CRM and workflow platform. It sells Sales, Marketing and Service CRM products on one no-code platform. Its AI tools are AI Studio, AI Twin and Business Studio. Plans are Growth, Enterprise and Unlimited, and Growth and Enterprise start at 5 users.
What it costs
Routeability publishes its prices per workspace. Growth is $1,200 a month, $1,100 on a 6-month term or $1,000 on a 12-month term, for up to 10 users. Scale is $3,600, $3,300 or $3,000 a month on the same terms, with unlimited users and AI agents for up to 100 customers. Enterprise is priced on request.
Creatio has three plans: Growth, Enterprise and Unlimited. Growth and Enterprise start at 5 users, and its plan page shows no per-user prices. Unlimited is priced “based on the scale of the organization”. AI credits come with each plan. Creatio's AI packages are Start at $5,000, Grow at $25,000, Accelerate at $75,000 and Scale at $150,000 a year, and Freedom is custom. Its Governance Application costs $50 per user per month.
AI agents and who approves
Routeability's renewal, expansion and EBR prep agents read the same record and ARR ledger the deal was won on. They draft into one Triage queue, ranked by revenue at stake, and a person approves. The platform sets a ceiling for each action, and renewal, expansion and prep plays are capped at Draft and approve. Raising a level needs MFA, and every approval, edit and level change is audited. Agents come with Scale, Enterprise and every trial, with a monthly AI budget and no credits or per-seat AI fees. On Scale, agents cover up to 100 accounts. AI Assist and AI enrichment are on every plan.
Creatio offers AI Studio (Prompt, Workflow and Code Agent Designers, plus observability and governance tools), AI Twin for personal agents, and named prebuilt agents across Sales and Service. Its FAQ says “AI capabilities are included in the base license”, and use is metered in AI credits.
Security and certifications
Postgres row-level security isolates each workspace, including file storage. Routeability staff access is restricted to operating and supporting the platform. Standard, Financial and Administrator roles are enforced in the database. SAML SSO with JIT provisioning is on every paid plan, and MFA is required for password sign-ins once a trial converts. There is a field-level audit log, workspace snapshots, and GDPR export and erasure. It is built to SOC 2 and ISO 27001 controls.
Creatio's security page cites ISO/IEC 27001 certification and data centers that comply with ISO 27001, HIPAA, SOC 1, SOC 2 and GDPR. It also cites SAML 2.0 SSO, role-based and per-user access rights, and a separate database for each customer. Its community site reported a SOC 2 Type II audit in February 2024.
Services and help
Routeability offers in-house Customer Success services that start from a Revenue Diagnostic of your lifecycle. The same diagnostic runs in the app: the headline is free in every workspace, and the full version comes with Scale, Enterprise and every trial.
Creatio works through partner companies, with partner types from Global System Integrator to Consultant and Integrator. On Growth and Enterprise, training and Business or Premium support are paid. On Unlimited, premium support is included.
Routeability is the right fit if
- You want Customer Success, renewals and an ARR ledger running on day one, not after a configuration project.
- You need GRR and NRR your board can trace to ledger movements, contract by contract.
- You want AI agents that draft renewal and expansion work and wait for a person to approve it.
- You want AI cost inside the plan on Scale and Enterprise, with no credits to buy or track.
- You need a price you can see before a sales call, per workspace, with a trial you can start today.
- You want SAML SSO, MFA for password sign-ins, database-enforced roles and tenant isolation on every paid plan.
Sources
Checked 5 November 2026- creatio.comAI CRM and Workflow Platform; Sales, Marketing, Service; AI Studio, AI Twin, Business Studio
- Creatio platform plansPlans start with 5 users; AI credits; on-premise; SSO on Enterprise and Unlimited; paid training and support; Governance Application
- Creatio AI packagesAI packages $5,000 to $150,000 a year; bring your own model on Freedom
- Creatio news, May 2026May 2026 Unlimited pricing model; AI Studio
- Creatio Sales11 named Sales agents
- Creatio Service5 named Service agents
- Creatio AI FAQAI included in the base license; AI credits
- Creatio securityISO/IEC 27001 certification; data center compliance; SAML 2.0; access rights; separate database per customer
- Creatio SOC 2 Type II announcementSOC 2 Type II audit announcement, February 2024
- Creatio partnersPartner program and partner types
- Routeability pricingGrowth and Scale prices by term, user limits, AI agents on Scale, Enterprise on request
- Routeability user guide (agent autonomy, single sign-on, two-factor authentication, roles and permissions, renewals, monthly subscriptions, audit log, Revenue Diagnostic, licensing and plans)Autonomy levels and ceilings, SSO on paid plans, MFA for password sign-ins after a trial converts, database-enforced roles, contract-level renewals, month-to-month subscriptions, audit log, Revenue Diagnostic tiers
Facts about Creatio come from its own public pages. Products and prices change; if something here is out of date, email hello@routeability.com and we will correct it.
Comparing with Creatio? Try Routeability on your own data.
Start a self-serve trial with your work email, or check the published per-workspace prices.
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